Be:Fit Festival and my favourite new brands

This post is a little late. A few Sundays ago I trekked it up to Angel, on my own, to the Be:Fit show at Islington’s Business Design Centre.

Walking through the door I was greeted with a goody bag, which the enthusiastic door attendant packed full with protein pasta (I have yet to try this and I‘m a little nervous to) and realised immediately that I hadn’t dressed for the occasion. Everyone around me was head to toe in Nike and Adidas, ready to get involved in the spinning and boot camp classes on offer throughout the day. I, on the other hand, was feeling a little worse for wear and probably stood out like a sore thumb amongst the energetic, lycra clad people around me. Even so, I was happy to mill around, tasting all of the food samples and picking up my fair share of freebies.

I was happy to see some of my favourite brands there: Pip and Nut, Meridian, The Collective (who I worked with for a month and whose Straight Up yoghurt I am obsessed with) and The Chia Co. There were also a few brands and products that I hadn’t come across before that I am going to introduce you to…

Fruveju are primarily a juice brand but their nut milks were the stand out for me. The cashew milk was my favourite, subtly sweet with hints of vanilla and cinnamon. Yum yum.

It was also my first time trying oat milk which is really really good. Oatly was the brand that I tried and their milk is smooth and creamy and comes in a few different flavours, including a chocolate one that I imagine would make delicious porridge. There’s even a special frothy one to add to tea and coffee.

The girls at Mindful Bites were completely charming and so passionate about their products, which are right up my street. Their nut butters are sandwiched between two crackers which are made from a mix of nutritional flours like quinoa and millet, sweetened with yacon and bursting with superfoods. The idea behind the brand is inspired by the principles of mindful eating. The girls told me that the snacks are intentionally dense so that we spend time chewing, appreciating and enjoying them, rather than mindlessly gobbling them down. All of the flavours were delicious. My favourite? Almond butter and maca.

I have come across ProFusion before as they do lovely pink Himalayan salt. This chia seed peanut butter beats that though by a mile. The chia seeds give a nice crunch and make it taste a lot more luxurious than your average PB.

And lastly, the humble coconut comes up trumps again. Just like everyone else in the world, I have hopped on the coconut bandwagon and been using coconut water, milk, sugar, oil and flour for some time now. I thought I had seen all that the coconut had to offer. I was wrong. Have you ever heard of coconut jam? Neither had I. It’s divine. Made from only coconut milk and coconut sugar, I am baffled how it turned out like this. The texture is not actually jammy at all, it is much similar to Nutella and the taste is subtly coconutty and rather like a rich caramel. I may attempt to make my own at some point, but for now, Coconut Merchant are the brand to go to.

If that isn’t enough to get you excited, I also discovered a new obsession: coconut butter. Given my love of all nut butters I’m not sure why I haven’t tried this one before. Unlike the oil, coconut butter includes the meat of the coconut so it has more texture than the oil. It is naturally sweet and very rich and it’s delicious spread on rye bread. I have since bought a jar and used it in a recipe which will hopefully be up on here soon. The brand I tried was Biona (a favourite of mine) and you can buy it at most health food stores or online.

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